Nupur Vaid

Nupur Vaid is the co-founder of Kyoona, a design-led home furnishings brand. Her philosophy in everything she’s done, be it in the classroom or in her career, is to treat all work like play because her actions are driven by passion.

Since childhood, Nupur has been surrounded by the design industry and that’s when the passion began. She went on to study Mass Media at Mumbai University and completed a diploma in Family Business Management at the Indian School of Business. Her first career stint was at ‘Kulture Shop’ as an Artist and Affiliate Manager, where she helped produce many works and put her knowledge into practice. 

Her rich background in Marketing and PR, alongside her ability to network and identify raw talent, is where the idea for Kyoona started to materialize.

Kyoona started with a simple idea connecting great textiles with great design. It’s based on the ethos of harnessing the power of a strong and thriving community of designers and giving them a unique platform to showcase their craft.

The core vision of Kyoona is to take art off the wall and bring it to the living spaces. The brand’s exclusive designs put customers in the curator’s seat and empower them to add a touch of charm and whimsy to their homes.

Nupur Vaid has even worked with Laadli – a movement to empower girl children in India – when she was 19. Her passion for dance enabled her to take classes and donate all the proceeds to the organization.